A Keratin blow-dry is a hair smoothing treatment that adds additional keratin to your hair to create stronger hair inside and out by filling in the holes in the cuticle layer of the hair.
During the treatment, tiny keratin molecules penetrate the hair cortex, improving and repairing the quality of the hair by adding strength, elasticity and moisture to create a shiny, soft and smoothing effect to your hair. It is a temporary treatment that usually lasts between 2-5 months and fades out of the hair wash by wash.
This treatment is ideal for those with damaged hair as it allows you to get healthier hair by reducing the need for excessive use of heated appliances. Opting for this treatment can shorten your styling time by as much as 60%.